The role of creative self-efficacy, transformational leadership, and digital literacy in supporting performance through innovative work behavior: Evidence from telecommunications industry

• Published in: Management science letters Vol. 9; no. 13; pp. 2305 - 2314
• Main Authors: Santoso, Henny, Elidjen, Elidjen, Abdinagoro, Sri Bramantoro, Arief, Muhtosim
• Format: Journal Article
• Language: English
• Published: Growing Science 2019
• Subjects: Creative Self-Efficacy; Digital Literacy; Innovative Work Behavior; Strategic Management; Telecommunication Industry; Transformational Leadership
• ISSN: 1923-9335; 1923-9343
• DOI: 10.5267/j.msl.2019.7.024

In the current technology shifting era, technology plays an essential function that determines the continuity of the industry. The current technology advancements empower companies to produce creativity and innovation to serve customer needs and expectation. To deliver this challenge, it requires the continuous breakthrough and innovation. To create organization innovation, employee plays the main key, as the main source and the executor of innovation. The organizational environment in knowledge-based industries, especially in the telecommunication industry, it is very dynamic and work activities tend to involve non-standard tasks and complicated non-routines. Routines carried out by organizations may not be able to respond quickly to rapid technological changes, or often experience technical problems that re-quire fast and creative solutions. This study, focused on the innovative work behavior on employee perspective (creative self-efficacy and transformational leadership) and tested the digital literacy role on moderating the relationship between innovative work and employee performance. This study was made based on the survey conducted at various telecommunication companies across Indonesia comprising of 235 participants with managerial level and above. Structural equation modeling (LISREL) was used for data analysis in this quantitative research. The result proved that there was a positive and significant relationship between creative self-efficacy, transformational leadership and innovative work behavior, innovative work behavior was positively related to performance, digital literacy gave significant moderating influences on the relationship between innovative work behavior and performance.