A behavioral definition of loss aversion
•This paper introduces a new behavioral definition of loss aversion.•Disliking of mixed acts with symmetric certainty equivalents of gain/loss parts.•New definition of loss aversion implies that losses loom larger than gains.•New definition of loss aversion is unrelated to non-linear probability wei...
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Published in | Economics letters Vol. 235; p. 111555 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Elsevier B.V
01.02.2024
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Subjects | |
Online Access | Get full text |
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Summary: | •This paper introduces a new behavioral definition of loss aversion.•Disliking of mixed acts with symmetric certainty equivalents of gain/loss parts.•New definition of loss aversion implies that losses loom larger than gains.•New definition of loss aversion is unrelated to non-linear probability weighting.•New definition of loss aversion is applicable to Knightian uncertainty (ambiguity).
Loss aversion is one of the most important concepts in behavioral economics overcoming descriptive limitations of neoclassical risk aversion. Initially defined as disliking of symmetric 50%-50% bets, loss aversion implies that losses loom larger than gains under original prospect theory as well as many other decision theories but not under cumulative prospect theory (where probabilities of gains and losses are weighted differently). This paper proposes a minor modification of the definition of loss aversion as disliking of mixed lotteries that have symmetric certainty equivalents of their gain and loss parts. This behavioral definition works under cumulative prospect theory and ambiguity.
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ISSN: | 0165-1765 1873-7374 |
DOI: | 10.1016/j.econlet.2024.111555 |