Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic

How does an online graduate business program become the fastest growing program in a short span of 5 years, in a category that has been showing constant decline in the last decade? This article takes a retrospective look at the journey from conception to launch and early implementation of an innovat...

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Bibliographic Details
Published inJournal of management education Vol. 46; no. 4; pp. 751 - 777
Main Authors Echambadi, Raj, Saiyed, Arshad, Scagnoli, Norma I., Viswanathan, Madhu
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.08.2022
SAGE PUBLICATIONS, INC
Subjects
Business Administration Education
Business education
Course Content
COVID-19
Disruptive innovation
Distance Education
Distance learning
Educational Change
Educational Innovation
Educational innovations
Educational Methods
Educational Strategies
Electronic Learning
Graduate Study
Higher education
Instructional Design
Online Courses
Online instruction
Pandemics
Program Design
Synchronous Communication
higher education innovation
disruptive innovation
online graduate program
online learning
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Summary:How does an online graduate business program become the fastest growing program in a short span of 5 years, in a category that has been showing constant decline in the last decade? This article takes a retrospective look at the journey from conception to launch and early implementation of an innovative online program at a large public university about half a decade before the pandemic. Extant research about online learning focuses on educational strategies, the changing roles of faculty in a new environment, or students’ satisfaction and performance in online learning programs or courses. This article takes a broad-based view to discuss details on the strategy, design, and development of a disruptive online graduate program built for scale. Given the accelerated transition into remote learning during the COVID-19 pandemic, our journey also has important implications from the forward-looking approach of half a decade ago for how higher education should navigate the digital future.
ISSN:1052-5629
1552-6658
DOI:10.1177/10525629211067229