TOURISM INTENTION: THE EMPIRICAL INVESTIGATIONS OF PULL, PUSH AND PERCEIVED SECURITY FACTORS IN NIGERIA

Tourism industry in recent time has suffered from pervasive insecurity issues which significantly affect the performance of the industry. The aim of this study is to investigate the joint effect of push, pull and perceived security factors on tourism intention in Nigeria. In order to conduct this re...

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Bibliographic Details
Published inGeo Journal of Tourism and Geosites Vol. 25; no. 2; pp. 358 - 374
Main Authors SALIMON, Maruf Gbadebo, KAREEM, Olanrewaju, MOKHTAR, Sany Sanuri Mohd, YUSOFF, Rushami Zien Bin, GORONDUTSE, Abdullahi Hassan
Format Journal Article
LanguageEnglish
Published Oradea University of Oradea, Department of Geography, Tourism and Territorial Planning 2019
Editura Universităţii din Oradea
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Summary:Tourism industry in recent time has suffered from pervasive insecurity issues which significantly affect the performance of the industry. The aim of this study is to investigate the joint effect of push, pull and perceived security factors on tourism intention in Nigeria. In order to conduct this research, questionnaires were distributed to 650 respondents. Out of the distributed questionnaires, only 310 were eventually used for the analysis. The researchers employed Partial Least Square Structural Equation Modelling (PLS-SEM). The findings of this study reveal that push and pull factors have a positive and significant effect on tourist intention. The result equally shows a negative effect of perceived security factor on tourist intention. The results presented may serve as a direction for academia, policy makers and other practitioners.
ISSN:2065-1198
2065-0817
2065-1198
DOI:10.30892/gtg.25207-365