Methodological Aspects of Measuring Preferences Using the Rank and Thurstone Scale

The fundamental problem with the measurement of preferences is that it not only attempts to measure something that is, by its nature, “unmeasurable”, but also hidden from a direct observation. In addition, a person’s current emotional, material and social situation influences the measurement of pref...

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Bibliographic Details
Published inStatistika (Prague, Czech Republic) Vol. 102; no. 3; pp. 236 - 248
Main Authors Dębicka, Joanna, Mazurek, Edyta, Ostasiewicz, Katarzyna
Format Journal Article
LanguageEnglish
Published Czech Statistical Office 01.09.2022
Subjects
case v
input matrix
preference ranking
structure similarity test
thurstone model
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Summary:The fundamental problem with the measurement of preferences is that it not only attempts to measure something that is, by its nature, “unmeasurable”, but also hidden from a direct observation. In addition, a person’s current emotional, material and social situation influences the measurement of preferences resulting from the person’s system of values. The paper is a study on the methodology of preference measurement, a comparison and evaluation of two methods of scale construction. Among various techniques we investigate the two methods: Thurstone procedure for finding scale separations developed by Thurstone and the simplest rank method of scaling. This study examines the relative merits of Thurstone and rank techniques of scale construction.
ISSN:0322-788X
1804-8765
DOI:10.54694/stat.2022.5