The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham

•The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found.•The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility.•Price was considered by many consumers as a signal of...

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Bibliographic Details
Published inJournal of cleaner production Vol. 364; p. 132680
Main Authors Di Vita, Giuseppe, Maesano, Giulia, Zanchini, Raffaele, Barbieri, Cinzia, Spina, Daniela, Caracciolo, Francesco, D'Amico, Mario
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.09.2022
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Summary:•The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found.•The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility.•Price was considered by many consumers as a signal of product quality.•Men show for first time an increasing attention to low-salt content product.•High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.
ISSN:0959-6526
1879-1786
DOI:10.1016/j.jclepro.2022.132680