Million dollar baby -A primer on film finance practices in the U.S. movie industry

• Published in: Industry and innovation Vol. 31; no. 8; pp. 991 - 1018
• Main Authors: Cuntz, Alexander, Muscarnera, Alessio, Oguguo, Prince C., Sahli, Matthias
• Format: Journal Article
• Language: English
• Published: Sydney Routledge 13.09.2024; Taylor & Francis Ltd
• Subjects: Assets; Creative industries; digitisation; Digitization; Finance; Financing; Industrial development; innovation; Innovations; Intangible assets; Intellectual property; Motion picture industry; Motion pictures; Movie industry; Property rights; Transactions; Transformation; Uncertainty; Uniform Commercial Code-US; United States > US
• ISSN: 1366-2716; 1469-8390
• DOI: 10.1080/13662716.2024.2328004

This article summarises standard film financing practices for the production and distribution of new content over the past 30 years using a mixed-methods approach. It takes the U.S. movie industry as a case in point to study how excess risk and uncertainty in the financing of new projects are processed and managed by private-sector, entities as well as what market-based solutions have been developed to prevent market failure. The research has wide-ranging implications for other creative industries and their use of intangible assets in creative content finance. In particular, it discusses the prominent role of intellectual property rights in financial transactions in the U.S. audiovisual sector and the ability of the industry to leverage funds through the strategic use of its IP assets. The research findings are based on a series of semi-structured interviews, commissioned expert memoranda, and a dedicated panel of selected industry experts. In addition, using novel data from Uniform Commercial Code filings and official IP registers, we conduct exploratory analysis and provide descriptive evidence on the use of credit and intangible collateral as well as the industry diffusion of such practices. In light of the digital transformation of the industry, this research also documents industry trends and recent changes in U.S. film financing and provides an alternative explanation for the surge in new titles. Finally, we outline generic policy options for improving the financing environment for new films in the United States. The results could help to inform the larger debate on IP-backed finance and the strategic use of intangible assets in content industries.