Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe

The current organisational environment is characterised by rapid change. This means that if businesses want to survive, they must stay abreast of these changes so as to take the most appropriate and risk-minimizing decisions. This can only be done if the decision makers have access to Intelligent In...

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Bibliographic Details
Published inTourism & management studies Vol. 12; no. 1; pp. 136 - 144
Main Authors Casado Salguero, Gisela, Jiménez Quintero, José A.
Format Journal Article
LanguageEnglish
Published Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve 01.01.2016
University of the Algarve - ESGHT - CIEO
Subjects
Competitive Intelligence
decision making
environment
hospitality
HOSPITALITY, LEISURE, SPORT & TOURISM
Strategic Management
Tourism
environment
dirección estratégica
decision making
toma de decisiones
hotelería
hospitality
Inteligencia competitiva
Competitive intelligence
strategic management
entorno
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Summary:The current organisational environment is characterised by rapid change. This means that if businesses want to survive, they must stay abreast of these changes so as to take the most appropriate and risk-minimizing decisions. This can only be done if the decision makers have access to Intelligent Information. To obtain this information, it is necessary to have structured processes of Competitive Intelligence in place. Large businesses have been doing this for years, and now more and more small and mediums business are doing it too. In this paper, an analysis will be carried out of the implementation of these Competitive Intelligence processes in hotels in the Costa del Sol - a valued beach holiday destination on a European level. Despite strong competition from other such destinations, the Costa de Sol attracts millions of sun-seeking holiday-makers, as well as more and more visitors from other tourism sectors, such as sport and culture.
ISSN:2182-8458
2182-8466
2182-8466
DOI:10.18089/tms.2016.12114