APA (7th ed.) Citation

Hsu, W., Lee, M., & Zheng, K. (2024). From virtual to reality: The power of augmented reality in triggering impulsive purchases. Journal of retailing and consumer services, 76, 103604. https://doi.org/10.1016/j.jretconser.2023.103604

Chicago Style (17th ed.) Citation

Hsu, Wen-Chin, Mu-Heng Lee, and Kai-Wen Zheng. "From Virtual to Reality: The Power of Augmented Reality in Triggering Impulsive Purchases." Journal of Retailing and Consumer Services 76 (2024): 103604. https://doi.org/10.1016/j.jretconser.2023.103604.

MLA (9th ed.) Citation

Hsu, Wen-Chin, et al. "From Virtual to Reality: The Power of Augmented Reality in Triggering Impulsive Purchases." Journal of Retailing and Consumer Services, vol. 76, 2024, p. 103604, https://doi.org/10.1016/j.jretconser.2023.103604.