From virtual to reality: The power of augmented reality in triggering impulsive purchases

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Bibliographic Details
Published inJournal of retailing and consumer services Vol. 76; p. 103604
Main Authors Hsu, Wen-Chin, Lee, Mu-Heng, Zheng, Kai-Wen
Format Journal Article
LanguageEnglish
Published 01.01.2024
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ISSN:0969-6989
DOI:10.1016/j.jretconser.2023.103604