A chink in marketing's armor: Strategy above tactics

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Bibliographic Details
Published inBusiness horizons Vol. 34; no. 2; pp. 74 - 78
Main Authors German, Myna, Donahue, Donald A., Schnaars, Steven P.
Format Journal Article
LanguageEnglish
Published Greenwich Elsevier Inc 01.03.1991
Elsevier Advanced Technology Publications
Elsevier Science Ltd
Subjects
Marketing
Methods
Strategic planning (Business)
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ISSN:0007-6813
1873-6068
DOI:10.1016/0007-6813(91)90069-8