Operations Strategies Alignment Patterns and Service Quality: Airline Global Analysis

• Published in: The Quality management journal Vol. 26; no. 3; pp. 144 - 156
• Main Authors: Alkhatib, Saleh, Migdadi, Yazan
• Format: Journal Article
• Language: English
• Published: Taylor & Francis 03.07.2019
• Subjects: airline operations strategies; airline service quality; cross-regional analysis; operations strategies alignments
• ISSN: 1068-6967; 2575-6222
• DOI: 10.1080/10686967.2019.1620590

This article aims to analyze airline operations strategies to identify possible alignment patterns and their effect on airline service quality worldwide. An intensive analysis of more than 350 airlines' operations strategies (schedule and capacity) and their combinations was conducted. Then, the effect of each combination was examined using different analysis methods to identify the best airline operations strategy alignments across regions worldwide. Out of the 18 alignment patterns identified, six have a significant effect on airline service quality. Finally, alignment patterns that fit with each region were also identified. The results of this study help academics and decision-makers alike. The academics have results regarding the theoretical strategic alignments, best strategic alignments, and the adopted strategic alignments of airlines operations strategies across regions. These results are a good source for teaching purposes and future research. Therefore, propositions and hypotheses could be formulated according to this research results. Decision-makers of each region have better insight about the effective and ineffective strategic alignments.