Influence of Corporate Citizenship on Employee Job Attitudes

• Published in: Journal of creative communications Vol. 6; no. 3; pp. 277 - 295
• Main Authors: Mathew, Romina, Krishnatray, Pradeep
• Format: Journal Article
• Language: English
• Published: New Delhi, India SAGE Publications 01.11.2011
• Subjects: organizational identification; social identity; Corporate citizenship; affective commitment
• ISSN: 0973-2586; 0973-2594
• DOI: 10.1177/0973258613491664

The study is an investigation of the influence of an organization’s citizenship practices on its employees, in the Indian context. The major objective of the research is to explore and empirically investigate whether the perception of being a responsible company leads to increased employee commitment. Primary data for the study was collected through a web-based questionnaire survey of a cross-sectional sample of business executives working in the Indian service industry. The results of the regression analyses show that the employee perception of corporate citizenship has a positive and significant influence on an employee’s affective commitment and the relationship is mediated by organizational identification. Providing empirical support to the social identity theory, the study indicates that employees identify more with a company when they believe it to be a good corporate citizen and this identification translates into increased commitment. This study thus provides insights into the employee outcomes that organizations can hope to achieve from their citizenship investments.