The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation

This editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of AMJ. Most of all, this special session was made pos...

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 22; no. 4; pp. 171 - 173
Main Authors Lee, Sungho, Bu, Kyunghee, Kim, Jaehwan, Song, Ji Hee
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 2021
Korean Marketing Association
한국마케팅학회
Subjects
bts
cama-kas
the army
the development of amj
경영학
BTS
the development of AMJ
ICAMA-KAS
the ARMY
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Summary:This editorial briefly explains the overview of the special session papers of ICAMA (International Conference of Asian Marketing Associations)-KAS (Korea Advertising Society). We also present the general direction for progressing the development of AMJ. Most of all, this special session was made possible because of the contribution of Professor Kyunghee Bu, The Rhizomatic Revolution Review and the BTS ARMY.
ISSN:1598-7868
2765-6500
2765-6500
DOI:10.53728/2765-6500.1374