Memetic rhetorical theory: an analytic model for the spread of information online

• Published in: Res Rhetorica Vol. 8; no. 4; pp. 40 - 53
• Main Author: Davis, Carleigh
• Format: Journal Article
• Language: English
• Published: Polish Rhetoric Society 01.12.2021; Polskie Towarzystwo Retoryczne; Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
• Subjects: alternative facts; Communication studies; ethos; meme; Memetic Rhetorical Theory; ethos; Memetic Rhetorical Theory; meme; alternative facts

Modern discourse is often characterized by such extreme polarization that participants operate from entirely different sets of facts. These alternative facts represent a new line of inquiry for rhetoricians, who must determine how false facts gain credibility. This article outlines Memetic Rhetorica...