Memetic rhetorical theory: an analytic model for the spread of information online

Modern discourse is often characterized by such extreme polarization that participants operate from entirely different sets of facts. These alternative facts represent a new line of inquiry for rhetoricians, who must determine how false facts gain credibility. This article outlines Memetic Rhetorica...

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Bibliographic Details
Published inRes Rhetorica Vol. 8; no. 4; pp. 40 - 53
Main Author Davis, Carleigh
Format Journal Article
LanguageEnglish
Published Polish Rhetoric Society 01.12.2021
Polskie Towarzystwo Retoryczne
Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
Subjects
alternative facts
Communication studies
ethos
meme
Memetic Rhetorical Theory
ethos
Memetic Rhetorical Theory
meme
alternative facts
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Summary:Modern discourse is often characterized by such extreme polarization that participants operate from entirely different sets of facts. These alternative facts represent a new line of inquiry for rhetoricians, who must determine how false facts gain credibility. This article outlines Memetic Rhetorical Theory (MRT), a model for understanding how information evolves to become credible in a given environment.
ISSN:2392-3113
2392-3113
DOI:10.29107/rr2021.4.2