Exploring the effective restaurant CrM ad The moderating roles of advertising types and social causes

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Bibliographic Details
Published inInternational journal of contemporary hospitality management Vol. 28; no. 11; pp. 2473 - 2492
Main Authors Kim, Sung-Bum, Kim, Kathleen Jeehyae, Kim, Dae-Young
Format Journal Article
LanguageEnglish
Published 01.01.2016
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ISSN:0959-6119
DOI:10.1108/IJCHM-05-2015-0225