Understanding consumer’s showrooming behaviour Extending the theory of planned behaviour

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Bibliographic Details
Published inAsia Pacific journal of marketing and logistics Vol. 29; no. 2; pp. 409 - 431
Main Authors Arora, Sourabh, Singha, Kunal, Sahney, Sangeeta
Format Journal Article
LanguageEnglish
Published 01.01.2017
Online AccessGet full text
ISSN1355-5855
DOI10.1108/APJML-06-2016-0111

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ISSN:1355-5855
DOI:10.1108/APJML-06-2016-0111