Store Image: Toward a Conceptual Model Part 1

The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store im...

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Bibliographic Details
Published inSA Journal of Industrial Psychology Vol. 34; no. 2; pp. 50 - 58
Main Authors Du Preez, Ronel, Visser, Elizabeth, Janse Van Noordwyk, Hester
Format Journal Article
LanguageEnglish
Published AOSIS 01.01.2008
Subjects
apparel
conceptual model
dimensions
multi-dimensional
store image
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Summary:The lack of a universal definition and conceptual model of store image guided the aims for this research, namely to 1) delineate the underlying structure of the store image construct; 2) formulate a definition of store image; and 3) develop a model of the underlying theoretical structure of store image. An in-depth literature review was done to specify the domain and to delineate the underlying structure of this construct. The knowledge gained was incorporated into the model of apparel store image that served as point of departure for the development of a scale to measure the importance of apparel store image dimensions.
ISSN:0258-5200
2071-0763
DOI:10.4102/sajip.v34i2.721