Store Image: Scale implementation Part 3

This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formu...

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Bibliographic Details
Published inSA Journal of Industrial Psychology Vol. 34; no. 2; pp. 69 - 78
Main Authors Du Preez, Ronel, Visser, Elizabeth, Janse van Noordwyk, Hester
Format Journal Article
LanguageEnglish
Published AOSIS 01.01.2008
Subjects
apparel
conceptual model
dimensions
multi-dimensional
store image
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Summary:This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the model fit of the developed scale and (3) formulate recommendations for future research. Results indicated that the Apparel Store Image Scale (ASIS) show acceptable reliability and model fit. A refined definition of store image was proposed together with a Final Model of Apparel Store Image. Recommendations for future research are made.
ISSN:0258-5200
2071-0763
DOI:10.4102/sajip.v34i2.723