Enabling trust online

Trust is one of the mainstays of commerce. However, as more and more individuals and businesses participate in electronic commerce, it is becoming apparent that much of what supports trust in the traditional commerce setting is unavailable online. This paper explores the nature of trust online, iden...

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Bibliographic Details
Published inProceedings. Third International Symposium on Electronic Commerce pp. 3 - 12
Main Authors Daignault, M., Shepherd, M., Marche, S., Watters, C.
Format Conference Proceeding
LanguageEnglish
Published IEEE 2002
Subjects
Business communication
Electronic commerce
Feedback
History
Information security
Inhibitors
Law
Legal factors
Privacy
Scheduling
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Summary:Trust is one of the mainstays of commerce. However, as more and more individuals and businesses participate in electronic commerce, it is becoming apparent that much of what supports trust in the traditional commerce setting is unavailable online. This paper explores the nature of trust online, identifying the ten principles underpinning the concept of trust and the online mechanisms that promote it. Label Bureaus that capture authoritative third party ratings and Reputation Systems that capture user feedback and opinions (second party ratings) are examined with respect to these ten principles and it is shown that neither type of rating system satisfies all ten of them. Finally, a new hybrid form of trust infrastructure is proposed that integrates first party information, second party opinions, and third party ratings and, in so doing, addresses all ten of the principles of trust.
ISBN:9780769518619
0769518613
DOI:10.1109/ISEC.2002.1166905