The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition

Discount retailers and "category killers" are believed to be so detrimental to the existing retail environment that many communities have fought their entry through zoning and other regulations. However, the authors suggest that the patterns of competition among different types of retailer...

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Bibliographic Details
Published inJournal of marketing Vol. 63; no. 4; pp. 107 - 120
Main Authors Miller, Chip E., Reardon, James, McCorkle, Denny E.
Format Journal Article
LanguageEnglish
Published New York American Marketing Association 01.10.1999
SAGE PUBLICATIONS, INC
Subjects
Biological competition
Competition
Competitive advantage
Economic competition
Financial market structures
Interindustry competition
Market saturation
Marketing
Product lines
Retail stores
Retail trade
Retailing industry
Shopping
Statistical analysis
Studies
United States > US
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Summary:Discount retailers and "category killers" are believed to be so detrimental to the existing retail environment that many communities have fought their entry through zoning and other regulations. However, the authors suggest that the patterns of competition among different types of retailers are more complex than previously believed. To understand this complexity better, they explore the cross-sectional relationship of competition and retail structure for different types of retailers. Contrary to popular opinion, the findings suggest a positive association between the number of larger stores and the number and size of smaller stores. This implies a mutually beneficial relationship among different types of retailers rather than an overwhelming competitive advantage for larger stores.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224299906300409