Resident reactions to a pandemic: the impact on community-based tourism from social representation perspective

As COVID-19 has spread throughout the world, it has caused unprecedented disruption to community-based tourism (CBT). The purpose of this study is to identify local reactions to COVID-19 in CBT destinations using social representation theory (SRT) as a framework for analysis. Furthermore, this paper...

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Bibliographic Details
Published inAsia Pacific journal of tourism research Vol. 27; no. 9; pp. 967 - 985
Main Authors Lee, Namhee, Lee, Sanghoon, Lee, Timothy J.
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 02.09.2022
Taylor & Francis Ltd
Subjects
community-based tourism
COVID-19
Environmental changes
Pandemic
Pandemics
Q-methodology
social representation theory
Tourism
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Summary:As COVID-19 has spread throughout the world, it has caused unprecedented disruption to community-based tourism (CBT). The purpose of this study is to identify local reactions to COVID-19 in CBT destinations using social representation theory (SRT) as a framework for analysis. Furthermore, this paper uses Q methodology to shed light on residents' reactions to COVID-19. A demonstration of this method is used to analyze a Q set of 36 statements and a P set of 30 respondents working in the CBT business in Seochon Village, Seoul, Korea from 10 May to 21 May in 2021. As a result of the analysis, three distinct clusters are identified: fear of stigmatization as a plague spreader, maladaptation to environmental change, and threats to livelihoods. Based on the findings, the theoretical and practical implications are discussed to aid the local community to build a more sustainable and safer CBT during and after the pandemic.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2022.2131441