Methodological Approach to Use of Web Content by Small Business

Digitization encourages accumulation of web content, an important resource of economic activity. Despite high level of development of technology of work with web content, the need for significant expenses restricts its use by small businesses. Web content characterized by absence of structure, diver...

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Bibliographic Details
Published inScientific and technical information processing Vol. 48; no. 2; pp. 78 - 86
Main Authors Dneprovskaya, N. V., Shevtsova, I. V.
Format Journal Article
LanguageEnglish
Published Moscow Pleiades Publishing 01.04.2021
Springer Nature B.V
Subjects
Computer Science
Computer Systems Organization and Communication Networks
Digitization
Economic activity
Economic conditions
Public domain
Small business
text analysis automation
digital economy
web content
small business
digitalization of society
Online AccessGet full text
ISSN0147-6882
1934-8118
DOI10.3103/S0147688221020040

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Summary:Digitization encourages accumulation of web content, an important resource of economic activity. Despite high level of development of technology of work with web content, the need for significant expenses restricts its use by small businesses. Web content characterized by absence of structure, diversity of sources, and high speed of data flow, is included in the concept of “Big Data”, efficient work with which requires access to financial, computing, and labor resources. The developed and tested methodological approach to use of web content, taking into account capabilities of small business, enables a specialist in any subject area to upload textual information, convert it into a database, and analyze it using widespread or public domain software.
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ISSN:0147-6882
1934-8118
DOI:10.3103/S0147688221020040