Villgro Innovation Marketing Pvt. Ltd.: Building Last Mile Delivery Model Using Entrepreneurs

Ashutosh Sinha is managing Villgro Innovation Marketing Private Limited (VIMPL) as a rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he...

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Bibliographic Details
Published inAsian case research journal Vol. 22; no. 1; pp. 57 - 80
Main Authors Bhamoriya, Vaibhav, Abhishek
Format Journal Article
LanguageEnglish
Published Singapore World Scientific Publishing Company 01.06.2018
World Scientific Publishing Co. Pte., Ltd
Subjects
Business models
Business schools
Decision making
Entrepreneurs
Expansion
Studies
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Summary:Ashutosh Sinha is managing Villgro Innovation Marketing Private Limited (VIMPL) as a rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through the VIMPL network. As he decides to expand the business, he has to make choices about the strategic path of horizontal expansion versus vertical expansion. The expansion decision is also linked with choosing the right type of VLEs. The case provides detailed description of VLE operations and examines the challenges in building last mile delivery models using entrepreneurs.
Bibliography:This case was prepared by Assistant Professor Vaibhav Bhamoriya of Indian Institute of Management, Kashipur, India and Associate Professor Abhishek of Institute of Management Technology, Ghaziabad, India, as a basis for discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation.
ISSN:0218-9275
1793-6772
DOI:10.1142/S0218927518500037