Responsible Marketing in an Expanded Marketing Concept

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Bibliographic Details
Published inBusiness & society Vol. 14; no. 2; pp. 18 - 27
Main Authors Beik, Leland L., French, Warren A.
Format Journal Article
LanguageEnglish
Published Thousand Oaks, CA SAGE Publications 01.03.1974
Subjects
Marketing
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ISSN:0007-6503
1552-4205
DOI:10.1177/000765037401400203