IDENTIFYING FACTORS THAT AFFECT CHEESE CONSUMPTION AS ESSENTIAL ELEMENTS FOR ADEQUATE PLACEMENT ON THE REGIONAL MARKET

Cheese is a significant agri-food product for many people and the economy. Its manufacture has a long tradition, and its consumption varies according to the specifics of the cultures. Knowing consumers’ needs, attitudes, and approaches to consumption is essential in any industry, including the agri-...

Full description

Saved in:
Bibliographic Details
Published inEkonomika poljoprivrede (1979) Vol. 71; no. 4; pp. 1105 - 1128
Main Authors Kalenjuk, Bojana Miro, Ivanović, Velibor, Mitrović Milić, Anita, Radević, Danica, Novaković, Dragana, Đerčan, Bojan, Tešanović, Dragan, Milić, Zlatibor
Format Journal Article
LanguageEnglish
Published Belgrade Balkan Scientific Association of Agricultural Economists 26.12.2024
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
Subjects
agri-food
Agribusiness
Agricultural production
Attitudes
Cheese
Consumer behavior
Consumers
consummation
Consumption
Cultural heritage
Dairy industry
Dairy products
Demographics
Economic analysis
factors
Food industry
Food products
Households
Influence
Milk
Nutrition research
Per capita
Placement
Regions
Willingness to pay
Serbia
Serbia & Montenegro
Online AccessGet full text

Cover

More Information
Summary:Cheese is a significant agri-food product for many people and the economy. Its manufacture has a long tradition, and its consumption varies according to the specifics of the cultures. Knowing consumers’ needs, attitudes, and approaches to consumption is essential in any industry, including the agri-food industry. That is why the subject of this paper is consumer behavior (CB), defining the factors that influence attitudes and intentions in cheese consumption observed at the level of two regions from Southeast Europe: the Republic of Serbia and Montenegro. The CB-Cheese scale was created for research purposes, which proved appropriate for this agri-food product research. The research showed significant differences in the behavior of the consumers of these two markets and that the consumption of cheese increases with the level of income. Special attention is paid to the quality of the product and its compatibility with the price. The obtained data provide clear guidelines for adequate placement in the regional market.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:0352-3462
2334-8453
DOI:10.59267/ekoPolj24041105K