The Relationship between Cultural and Rhetorical Conventions: Engaging in International Communication

States that understanding the relationship between culture and language has become a requisite for successful business enterprises in the developing global economy. Explains that differences in conventions can lead to readers' misinterpretation or failure to understand a message. Emphasizes tha...

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Bibliographic Details
Published inTechnical communication quarterly Vol. 4; no. 3; p. 245
Main Author Boiarsky, Carolyn
Format Journal Article
LanguageEnglish
Published 01.06.1995
Subjects
Business Communication
Cultural Context
Discourse Conventions
Global Approach
Higher Education
International Communication
Language Role
Rhetoric
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Summary:States that understanding the relationship between culture and language has become a requisite for successful business enterprises in the developing global economy. Explains that differences in conventions can lead to readers' misinterpretation or failure to understand a message. Emphasizes that the present workforce must become sensitized to the effects of multicultural conventions. (PA)
ISSN:1057-2252
DOI:10.1080/10572259509364600