"Doing Gender" at Work: Women Leaders' Perspectives on Gender Bias in Advertising Creative Departments

This study examines women's experiences working as leaders in advertising agency creative departments, where only 11% of women hold a creative leadership title. It elucidates how women made sense of the industry's known gender bias while navigating their path toward leadership. "Doing...

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Bibliographic Details
Published inJournal of current issues and research in advertising Vol. 46; no. 3; pp. 341 - 361
Main Author Tackett, Teresa
Format Journal Article
LanguageEnglish
Published Routledge 03.07.2025
Online AccessGet full text
ISSN1064-1734
2164-7313
DOI10.1080/10641734.2025.2498987

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Summary:This study examines women's experiences working as leaders in advertising agency creative departments, where only 11% of women hold a creative leadership title. It elucidates how women made sense of the industry's known gender bias while navigating their path toward leadership. "Doing gender" provides a framework for analyzing 15 semi-structured interviews with women creative directors, chief creative officers, and agency owners. The results demonstrate the critical role gender plays in determining leadership advancement in creative departments, with theoretical and practical implications explored.
ISSN:1064-1734
2164-7313
DOI:10.1080/10641734.2025.2498987