Strategy Retold: Toward a Narrative View of Strategic Discourse

Using narrative theory, this article explores strategic management as a form of fiction. After introducing several key narrative concepts, we discuss the challenges strategists have faced in making strategic discourse both credible and novel and consider how strategic narratives may change within th...

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Bibliographic Details
Published inThe Academy of Management review Vol. 22; no. 2; pp. 429 - 452
Main Authors Barry, David, Elmes, Michael
Format Journal Article
LanguageEnglish
Published Ada, Ohio, etc Academy of Management 01.04.1997
Subjects
Business strategies
Business structures
Corporate strategies
Defamiliarization
Dialogism
Discourse
Literary characters
Management
Narrative modes
Narratives
Narratology
Novels
Organization theory
Organizational behavior
Polyphony
Strategic management
Strategic planning
Writers
United States > US
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Summary:Using narrative theory, this article explores strategic management as a form of fiction. After introducing several key narrative concepts, we discuss the challenges strategists have faced in making strategic discourse both credible and novel and consider how strategic narratives may change within the "virtual" organization of the future. We also provide a number of narrativist-oriented research questions and methodological suggestions.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0363-7425
1930-3807
DOI:10.2307/259329