The Use of Charitable Contributions in Mail Surveys with a Business Population

The promise of a charitable contribution on behalf of respondents to mail surveys may prove effective in increasing response rates as well as offering cost and administration advantages. This study refines this type of incentive by investigating the effect of the amount of the charitable contributio...

Full description

Saved in:
Bibliographic Details
Published inManagement research news Vol. 18; no. 10/11; pp. 20 - 29
Main Authors Faria, A.J, Dickinson, John R
Format Journal Article
LanguageEnglish
Published Patrington MCB UP Ltd 01.10.1995
Emerald Group Publishing Limited
Subjects
Altruism
Charities
Contributions
Data collection
Effectiveness
Hypotheses
Incentives
Mailings
Polls & surveys
Questionnaires
Response rates
Statistical analysis
Studies
United States > US
Online AccessGet full text

Cover

More Information
Summary:The promise of a charitable contribution on behalf of respondents to mail surveys may prove effective in increasing response rates as well as offering cost and administration advantages. This study refines this type of incentive by investigating the effect of the amount of the charitable contribution and the placement of the incentive offer in the cover letter. The research population is drawn from the industrial sector, an important sector which has been studied far less than consumers.
Bibliography:istex:CE5B4A6675311BE3C49AE118F0F7A6692D6CB4B1
filenameID:0210181003
original-pdf:0210181003.pdf
ark:/67375/4W2-HZMXPXZT-P
href:eb028423.pdf
ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0140-9174
2040-8269
1758-6135
2040-8277
DOI:10.1108/eb028423