Visual Rhetoric in Political Cartoons: A Structuralist Approach

Visual rhetoric has become of interest to sociology as part of the study of how groups are defined and presented. A structuralist approach to metaphor may help attempts to describe the ways that political cartoons portray groups, using individuals to stand for groups, and familiar, simple contrasts...

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Bibliographic Details
Published inMetaphor and symbolic activity Vol. 8; no. 3; pp. 195 - 210
Main Author Morris, Ray
Format Journal Article
LanguageEnglish
Published Lawrence Erlbaum Associates, Inc 01.09.1993
Subjects
Cartoons
Political Attitudes
Rhetoric
Structuralism
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ISSN0885-7253
DOI10.1207/s15327868ms0803_5

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Summary:Visual rhetoric has become of interest to sociology as part of the study of how groups are defined and presented. A structuralist approach to metaphor may help attempts to describe the ways that political cartoons portray groups, using individuals to stand for groups, and familiar, simple contrasts to stand for complex, competing powers. Rhetorical devices used in cartoons include condensation, combination, domestication, opposition, carnivalization, and hypercarnivalization.
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ISSN:0885-7253
DOI:10.1207/s15327868ms0803_5