On Being Ironic: Pragmatic and Mnemonic Implications

Two experiments investigated (a) subjects' intuitions about the communicative functions of irony and (b) how communicative functions affect recall. Previous research (Long, Kreuz, & Church, 1989) suggested that ironic statements allow speakers to fulfill communication goals that are difficu...

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Published inMetaphor and symbolic activity Vol. 6; no. 3; pp. 149 - 162
Main Authors Kreuz, Roger J., Long, Debra L., Church, Mary B.
Format Journal Article
LanguageEnglish
Published Lawrence Erlbaum Associates, Inc 01.09.1991
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ISSN0885-7253
DOI10.1207/s15327868ms0603_1

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Abstract Two experiments investigated (a) subjects' intuitions about the communicative functions of irony and (b) how communicative functions affect recall. Previous research (Long, Kreuz, & Church, 1989) suggested that ironic statements allow speakers to fulfill communication goals that are difficult to convey literally. The present research extends these findings by identifying which communication goals (and other factors) influence recall. In Experiment 1, subjects read scenarios that concluded with ironic or literal statements and selected goals fulfilled by the statements from a checklist. The results indicated that ironic statements fulfill more communication goals than literal statements. In Experiment 2, subjects recalled these scenarios after a 24-hr delay. Presence of irony and fulfillment of pragmatically salient goals predicted recall in a series of multiple regression analyses.
AbstractList Two experiments investigated (a) subjects' intuitions about the communicative functions of irony and (b) how communicative functions affect recall. Previous research (Long, Kreuz, & Church, 1989) suggested that ironic statements allow speakers to fulfill communication goals that are difficult to convey literally. The present research extends these findings by identifying which communication goals (and other factors) influence recall. In Experiment 1, subjects read scenarios that concluded with ironic or literal statements and selected goals fulfilled by the statements from a checklist. The results indicated that ironic statements fulfill more communication goals than literal statements. In Experiment 2, subjects recalled these scenarios after a 24-hr delay. Presence of irony and fulfillment of pragmatically salient goals predicted recall in a series of multiple regression analyses.
Investigated are (1) the degree to which ironic & literal statements differ in fulfilling communication goals, & (2) the effect of ironic & literal statements on recall. In experiment 1, college students (N = 19) rated ironic or literal scenario endings on a Likert-type scale from ironic to literal, & from a checklist selected goals fulfilled by the statements. Each S also made a free-generation list of goals fulfilled by irony or sarcasm. Results showed more communication goals for the ironic versions of the scenarios. Experiment 2 was given to college students (N = 32) 24 hours after reading the scenarios. Results showed marginally superior verbatim recall for irony. Goal type was a significant predictor in analyses of both proportion of words & proportion of propositions recalled. Multiple regression analyses on scenarios with the highest recall suggest that certain pragmatically salient goals are significant in verbatim recall of statements in discourse. 5 Tables, 23 References. Adapted from the source document
Author Church, Mary B.
Long, Debra L.
Kreuz, Roger J.
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Snippet Two experiments investigated (a) subjects' intuitions about the communicative functions of irony and (b) how communicative functions affect recall. Previous...
Investigated are (1) the degree to which ironic & literal statements differ in fulfilling communication goals, & (2) the effect of ironic & literal statements...
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SubjectTerms Communicative Function of Language
Memory
Pragmatics
Rhetorical Figures
Title On Being Ironic: Pragmatic and Mnemonic Implications
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