Customized products and cloud service information system development research

• Published in: MATEC Web of Conferences Vol. 119; p. 1006
• Main Author: Hung, Chien-Wen
• Format: Journal Article Conference Proceeding
• Language: English
• Published: Les Ulis EDP Sciences 01.01.2017
• Subjects: Brand loyalty; Cloud computing; Consumer behavior; Customer services; Customers; Customization; Data mining; Exploration; Information systems; Marketing; Mining; Pattern analysis; Product information; Promotional products; Relational data bases; Retailing; Systems development
• ISSN: 2261-236X; 2274-7214; 2261-236X
• DOI: 10.1051/matecconf/201711901006

This study presents a cloud service customized product information system to enable businesses to provide customized product marketing on the Internet to meet consumer demand for customized products. The cloud service of the information system development strategic framework proposed in this study contains three elements: (1) e-commerce services, (2) promotion type modules, and (3) cloud services customized promotional products. In this study, a mining cloud information system to detect customer behavior is proposed. The association rules from relational database design are utilized to mine consumer behavior to generate cross-selling proposals for customer products and marketing for a retailing mall in Taiwan. The study is composed of several parts, as follows. A market segment and application of association rules in data exploration techniques (Association Rule Mining) and sequence-like exploration (Sequential Pattern Mining), efficient analysis of customers, consumer behavior, identification of candidates for promotional products, and using cloud service delivery and evaluation of targets to evaluate candidates for promotional products for production. However, in addition to cloud service customized promotional products, the quantity of promotional products sales varies for different customers. We strive to achieve increased customer loyalty and profits through the use of active cloud service customized promotional products.