An application of AR in cosmetological industry after coronavirus disease‐19 pandemic

Background The consumption pattern in the beauty Industry has been changed due to the coronavirus disease‐19 (COVID‐19) crisis. As hygiene issues were raised, non‐face‐to‐face communication was emphasized, and within this framework, the use of augmented reality (AR) emerged as one of the hottest top...

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Bibliographic Details
Published inJournal of cosmetic dermatology Vol. 21; no. 11; pp. 5314 - 5320
Main Authors Seo, Yoo Jung, Kwon, Ki Han
Format Journal Article
LanguageEnglish
Published England 01.11.2022
Subjects
Augmented Reality
cosmetology
COVID-19
dermatology industry
Emotions
Humans
literature review
Pandemics - prevention & control
COVID-19
AR
dermatology industry
cosmetology
literature review
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Summary:Background The consumption pattern in the beauty Industry has been changed due to the coronavirus disease‐19 (COVID‐19) crisis. As hygiene issues were raised, non‐face‐to‐face communication was emphasized, and within this framework, the use of augmented reality (AR) emerged as one of the hottest topics in the industry. Aims To check the usefulness of AR in the beauty Industry by systematically examining quantitative research which in turn verifies empirically the effectiveness of AR. Methods A total of eight quantitative studies that verified the effect of AR in the cosmetic field were identified, and the contents of the studies were analyzed using PRISMA flow diagram. Result Sub‐elements of reciprocity and expressive power for AR showed that they stimulate individual emotions and encourage purchase. Conclusion In the current beauty Industry dominated by non‐face‐to‐face interactions, AR was evaluated as an appropriate means to respond to changes in the market.
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ISSN:1473-2130
1473-2165
DOI:10.1111/jocd.15222