A descriptive model of the consumer co-production process
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| Published in | Journal of the Academy of Marketing Science Vol. 36; no. 1; pp. 97 - 108 |
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| Main Author | |
| Format | Journal Article |
| Language | English |
| Published |
2008
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| Online Access | Get full text |
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| Author | Etgar, Michael |
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| Author_xml | – sequence: 1 givenname: Michael surname: Etgar fullname: Etgar, Michael |
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