A descriptive model of the consumer co-production process

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Bibliographic Details
Published inJournal of the Academy of Marketing Science Vol. 36; no. 1; pp. 97 - 108
Main Author Etgar, Michael
Format Journal Article
LanguageEnglish
Published 2008
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ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-007-0061-1