PERCEIVED ACADEMIC SERVICE QUALITY AND BEHAVIORAL INTENTIONS: THE INTERVENING ROLES OF BRAND IMAGE AND PERFORMANCE

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Published inJournal of Applied Structural Equation Modelling Vol. 6; no. 2; pp. 1 - 19
Main Authors Alice P. Rodriguito, Jean Paolo G. Lacap, Ana Grace P. Dizon, Camille Joy C. Carlos
Format Journal Article
LanguageEnglish
Published Sarawak Research Society (SRS) 01.07.2022
Subjects
behavioral intentions
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perceived academic service quality
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Author Ana Grace P. Dizon
Alice P. Rodriguito
Camille Joy C. Carlos
Jean Paolo G. Lacap
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StartPage 1
SubjectTerms behavioral intentions
brand image
perceived academic service quality
Title PERCEIVED ACADEMIC SERVICE QUALITY AND BEHAVIORAL INTENTIONS: THE INTERVENING ROLES OF BRAND IMAGE AND PERFORMANCE
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