PERCEIVED ACADEMIC SERVICE QUALITY AND BEHAVIORAL INTENTIONS: THE INTERVENING ROLES OF BRAND IMAGE AND PERFORMANCE

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Bibliographic Details
Published inJournal of Applied Structural Equation Modelling Vol. 6; no. 2; pp. 1 - 19
Main Authors Alice P. Rodriguito, Jean Paolo G. Lacap, Ana Grace P. Dizon, Camille Joy C. Carlos
Format Journal Article
LanguageEnglish
Published Sarawak Research Society (SRS) 01.07.2022
Subjects
behavioral intentions
brand image
perceived academic service quality
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ISSN:2590-4221
2590-4221
DOI:10.47263/JASEM.6(2)01