The Level of corporate social responsibility in Mexican franchises

• Published in: Revista Escuela de Administración de Negocios no. 85; pp. 15 - 35
• Main Authors: Flores Villanueva, Cesario Armando, Gaytán Ramírez, María del Carmen
• Format: Journal Article
• Language: English; Portuguese; Spanish
• Published: Universidad EAN 01.12.2018
• Subjects: Business social responsibility; Franchises (small trading)- economic aspects- Mexico; Franchises (small trading)- environmental aspects- Mexico; Franchises (small trading)- social aspects- Mexico; HUMANITIES, MULTIDISCIPLINARY; Sustainable development; Responsabilité sociale des entreprises; Responsabilidade social dos negócios; franquicias (comercio minorista) - aspectos sociales - México; développement durable; Responsabilidad social de los negocios; franchises (small trading)- environmental aspects- Mexico; franquias (comércio varejista) - aspectos econômicos - México; franchises - aspects économiques - Mexique; franchises (small trading)- economic aspects- Mexico; franchises - aspect social - Mexique; franquias (comércio varejista) - aspectos sociais > México; franquicias (comercio minorista) - aspectos ambientales - México; sustainable development; desarrollo sostenible; franquicias (comercio minorista) - aspectos económicos - México; franchises (small trading)- social aspects- Mexico; franchises - aspects environnementaux - Mexique; Business social responsibility; franquias (comércio varejista) - aspectos ambientais > México; desenvolvimento sustentável
• ISSN: 0120-8160; 2590-521X
• DOI: 10.21158/01208160.n85.2018.2046

                                                                       Rev.esc.adm.neg This research evaluates the level of corporate social responsibility activities by the application of 26 indicators grouped according to the following dimensions: environment, society, corporate management and products and services. Beginning with the analysis of 401 websites of franchises that are currently operating in Mexico, 22.9% really communicates corporate social responsibility activities. This hypothesis combines the theory based on resources, the theory of stakeholders and the theory of agency. Its regression outcomes indicate that the franchise age and the percentage of franchise chain units influence the level of corporate social responsibility activities in a negative way; meanwhile the size and the entry quote influence their level in a positive way.