Construction of Computer Training Course System for Higher Vocational Marketing Specialty under the Background of Internet

• Published in: E3S Web of Conferences Vol. 236; p. 5046
• Main Authors: Duan, Xiaoyun, Li, Xingyu, Zhao, Song
• Format: Journal Article Conference Proceeding
• Language: English
• Published: Les Ulis EDP Sciences 01.01.2021
• Subjects: Colleges & universities; Construction; Cultivation; Curricula; Education; Electronic commerce; Internet; Marketing; Students; Training
• ISSN: 2267-1242; 2555-0403; 2267-1242
• DOI: 10.1051/e3sconf/202123605046

Under the background of "Internet ", e-commerce and network marketing have developed rapidly, and the students of marketing major in various industries also have higher requirements, so colleges and universities need to pay attention to the cultivation of marketing students. Because computer plays a great role in marketing, the marketing specialty in higher vocational colleges needs to be brought into the computer training course system to realize the construction of the computer course training system of higher vocational marketing specialty. This paper gives a brief overview of marketing major, analyzes the needs of computer knowledge and curriculum in higher vocational marketing major, and studies the construction path of computer training course system in higher vocational marketing major. Finally, the problems existing in the construction of computer training courses in higher vocational marketing specialty and their solutions are analyzed.