Research on the Image Perception of Shaoguan Tourism Food Based on Kelly Grid Technology

This study takes Shaoguan City, Guangdong Province as an example to study tourists’ perception of local tourist food image. The research method uses the Kelly grid technique. Through interviews with 24 tourists who have travelled to Shaoguan, 36 key constructs are obtained, and they are divided into...

Full description

Saved in:
Bibliographic Details
Published inE3S Web of Conferences Vol. 251; p. 3025
Main Author Yanfen, Li
Format Journal Article Conference Proceeding
LanguageEnglish
Published Les Ulis EDP Sciences 01.01.2021
Subjects
Cognitive ability
Diet
Food
Hygiene
Optimization
Perception
Tourism
Tourists
Online AccessGet full text

Cover

More Information
Summary:This study takes Shaoguan City, Guangdong Province as an example to study tourists’ perception of local tourist food image. The research method uses the Kelly grid technique. Through interviews with 24 tourists who have travelled to Shaoguan, 36 key constructs are obtained, and they are divided into cognitive and emotional constructs. Seven final representative constructs are presented. After sub-analysis, it was found that Shaoguan’s tourism food development is lagging behind, the food environment needs to be improved, and the lack of representative food in the city, etc., and proposed to establish representative tourism food, improve dietary hygiene awareness, and use the Internet to increase publicity and other optimization development suggestions.
ISSN:2267-1242
2555-0403
2267-1242
DOI:10.1051/e3sconf/202125103025