Using expert systems in industrial marketing

• Published in: ISA transactions Vol. 30; no. 3; pp. 81 - 86
• Main Authors: Stevenson, T.H., Plath, D.A., Bush, C.M.
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 1991

U.S. corporations will spend $4 billion annually on expert systems in 1990. However, several obstacles have been encountered that have limited their use in industrial marketing. The purpose of this article is to present a balanced view of expert systems that not only illustrates potential benefits o...