Using expert systems in industrial marketing

U.S. corporations will spend $4 billion annually on expert systems in 1990. However, several obstacles have been encountered that have limited their use in industrial marketing. The purpose of this article is to present a balanced view of expert systems that not only illustrates potential benefits o...

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Bibliographic Details
Published inISA transactions Vol. 30; no. 3; pp. 81 - 86
Main Authors Stevenson, T.H., Plath, D.A., Bush, C.M.
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 1991
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Summary:U.S. corporations will spend $4 billion annually on expert systems in 1990. However, several obstacles have been encountered that have limited their use in industrial marketing. The purpose of this article is to present a balanced view of expert systems that not only illustrates potential benefits of these systems but also considers their pitfalls. After a review of the benefits and problems associated with expert systems implementation and use, several early efforts to use expert systems in industrial marketing are discussed. Finally, guidelines for the future development and practical use of expert systems by industrial marketers are presented.
ISSN:0019-0578
1879-2022
DOI:10.1016/0019-0578(91)90029-5