Linking Contextual Factors with Rhetorical Pattern Shift: Direct and Indirect Strategies Recommended in English Business Communication Textbooks in China
Scholars have consistently claimed that rhetorical patterns are culturally bound, and indirectness is a defining characteristic of Chinese writing. Through examining how the rhetorical mechanism of directness and indirectness is presented in 29 English business communication textbooks published in C...
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| Published in | Journal of technical writing and communication Vol. 41; no. 1; pp. 83 - 107 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Los Angeles, CA
SAGE Publications
01.01.2011
Baywood Publishing Company, Inc Baywood Sage Publications Ltd |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0047-2816 1541-3780 |
| DOI | 10.2190/TW.41.1.e |
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| Abstract | Scholars have consistently claimed that rhetorical patterns are culturally bound, and indirectness is a defining characteristic of Chinese writing. Through examining how the rhetorical mechanism of directness and indirectness is presented in 29 English business communication textbooks published in China, we explore how English business communication textbook writers in China keep up with the contextual changes in the Chinese society and how the rhetorical mechanism of directness and indirectness is locally situated in the English business communication teaching practices in China. We conclude that the pedagogical strategy on directness and indirectness represented in Chinese English business communication textbooks echoes the same strategy favored by scholars in the United States. |
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| AbstractList | Scholars have consistently claimed that rhetorical patterns are culturally bound, and indirectness is a defining characteristic of Chinese writing. Through examining how the rhetorical mechanism of directness and indirectness is presented in 29 English business communication textbooks published in China, we explore how English business communication textbook writers in China keep up with the contextual changes in the Chinese society and how the rhetorical mechanism of directness and indirectness is locally situated in the English business communication teaching practices in China. We conclude that the pedagogical strategy on directness and indirectness represented in Chinese English business communication textbooks echoes the same strategy favored by scholars in the United States. Scholars have consistently claimed that rhetorical patterns are culturally bound, and indirectness is a defining characteristic of Chinese writing. Through examining how the rhetorical mechanism of directness and indirectness is presented in 29 English business communication textbooks published in China, we explore how English business communication textbook writers in China keep up with the contextual changes in the Chinese society and how the rhetorical mechanism of directness and indirectness is locally situated in the English business communication teaching practices in China. We conclude that the pedagogical strategy on directness and indirectness represented in Chinese English business communication textbooks echoes the same strategy favored by scholars in the United States. [PUBLICATION ABSTRACT] |
| Author | Zhu, Pinfan Wang, Junhua |
| Author_xml | – sequence: 1 givenname: Junhua surname: Wang fullname: Wang, Junhua email: jwang1@d.umn.edu organization: University of Minnesota Duluth – sequence: 2 givenname: Pinfan surname: Zhu fullname: Zhu, Pinfan organization: Texas State University |
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| SubjectTerms | Academic Discourse Asian Culture Authors Business Communication Business English China Chinese Content Area Writing Context Effect English language Exact sciences and technology Foreign Countries Information and communication sciences Information science. Documentation Library and information science. General aspects Pedagogy Rhetoric Scholarship Sciences and techniques of general use Teaching Methods Technical communication Textbooks United States Use and user studies. Information needs Writing Writing (Composition) Writing for Publication |
| Title | Linking Contextual Factors with Rhetorical Pattern Shift: Direct and Indirect Strategies Recommended in English Business Communication Textbooks in China |
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