Research on the Relationship between Enterprise Participation and Customer Satisfaction Degree Based on Value Co-Creation

• Published in: Applied Mechanics and Materials Vol. 687-691; no. Manufacturing Technology, Electronics, Computer and Information Technology Applications; pp. 4454 - 4457
• Main Authors: Wu, Nan, Zhao, Song Zheng, Jiang, Nan
• Format: Journal Article
• Language: English
• Published: Zurich Trans Tech Publications Ltd 01.11.2014
• Subjects: China; Competitive business; Construction; Customer satisfaction; Foundations; Gain; Recognition; Reviewing; Value Co-Creation; Service-Oriented Manufacturing; Customer Satisfaction Degree; Enterprise Participation
• ISBN: 3038353280; 9783038353287
• ISSN: 1660-9336; 1662-7482; 1662-7482
• DOI: 10.4028/www.scientific.net/AMM.687-691.4454

In recent years, most of service-oriented manufacturing enterprises always obtain customer recognition and explore potential customer needs through involving in use and providing services more closely. On the basis of the concept of the introduction of enterprise participation, by reviewing the related literature, enterprise participation was divided into two dimensions--information provider and active participants. This paper mainly focuses on the relationship that enterprise participation in each dimension affects the customer satisfaction degree in each dimension, and builds the concept model of the enterprise participation and the customer satisfaction degree, which provided a new path for enterprises to gain lasting competitive advantages. Finally, we hope that the results will lay the theoretical foundation for China's service-oriented manufacturing enterprise service innovation.