Capturing the Value of International Staff Mobility in Higher Education: A Customer-Dominant Logic Approach

This paper aims at analysing and achieving better understanding of the experience of international mobility of academic staff from the perspective of value creation process. Qualitative research methods are used: a combination of individual in-depth interviews and focus group interviews. We apply a...

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Bibliographic Details
Published inProblemy Zarządzania (Online) Vol. 16; no. 4(77); pp. 43 - 62
Main Authors Katarzyna Dziewanowska, Rose Quan, Alison Pearce
Format Journal Article
LanguageEnglish
Published Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 01.01.2018
Subjects
academic staff
customer
higher education
mobility
value
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Summary:This paper aims at analysing and achieving better understanding of the experience of international mobility of academic staff from the perspective of value creation process. Qualitative research methods are used: a combination of individual in-depth interviews and focus group interviews. We apply a customerdominant logic perspective in order to identify the drivers of value co-creation and emerging value types. The study identifies multiple types of value emerging from a mobility experience (e.g. individual and shared value, one-off and longitudinal value). Also, the value co-creation context is investigated and an influence of factors such as personality, previous experiences, situation at home and host institutions and their support are discussed.
ISSN:1644-9584
2300-8792
DOI:10.7172/1644-9584.77.3