Pricing dynamics in US fresh produce channels: new empirical evidence

Despite many valuable contributions, prior research has not completely explained retail pricing behavior. This study employs scanner data for 36 fresh produce items analyzing the relationship between costs of goods sold and retail prices to provide further insight into retail pricing behavior. Impli...

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Bibliographic Details
Published inJournal of retailing and consumer services Vol. 4; no. 4; pp. 259 - 268
Main Authors Criner, George K, Kezis, Alan S, McLaughlin, Edward W
Format Journal Article
LanguageEnglish
Published Oxford Elsevier Ltd 01.10.1997
Oxford, UK :Butterworth-Heinemann, 1994
Subjects
food retailing
fresh produce
marketing channel
price behavior
food retailing
price behavior
marketing channel
fresh produce
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Summary:Despite many valuable contributions, prior research has not completely explained retail pricing behavior. This study employs scanner data for 36 fresh produce items analyzing the relationship between costs of goods sold and retail prices to provide further insight into retail pricing behavior. Implications include: (1) where ‘natural’ variation in produce prices do not already exist from the supplier, retailers appear to introduce the variation themselves, independent from shipping point price; and (2) to the extent that supplier-retailer contracts for fresh produce develop, the resulting stabilizing influence on costs may have the preserve effect of increasing retail price variability to consumers.
ISSN:0969-6989
1873-1384
DOI:10.1016/S0969-6989(96)00057-4