Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital

Corporate social responsibility (CSR) has been an important issue in business management since decades. The study proposes a research model from a strategic management perspective. On the foundation of social identity theory and resource-based perspective in developing this argument, the article the...

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Bibliographic Details
Published inJournal of database marketing & customer strategy management Vol. 19; no. 4; pp. 219 - 232
Main Authors Mohtsham Saeed, Muhammad, Arshad, Faria
Format Journal Article
LanguageEnglish
Published London Palgrave Macmillan UK 01.12.2012
Palgrave Macmillan
Subjects
Business and Management
Competition
Competitive advantage
Compliance
Employees
Original Article
Profit maximization
Profitability
Profits
Social capital
Social responsibility
Stakeholders
Strategic management
Studies
social capital
reputational capital
resource-based view
corporate social responsibility
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Summary:Corporate social responsibility (CSR) has been an important issue in business management since decades. The study proposes a research model from a strategic management perspective. On the foundation of social identity theory and resource-based perspective in developing this argument, the article theorizes CSR as a resource-generating activity by creating support networks, relationships and management of perceptions in the form of social and reputational capital. This article develops propositions for strategic use of CSR activities by creating social and reputational capita that ultimately leads to profitability. Theoretical and practical implications of the proposed model have been discussed.
ISSN:1741-2447
1741-2439
1741-2447
DOI:10.1057/dbm.2012.19