The Influence of Positive and Negative Affectivity on Attitude Change toward Organizations
This study tests hypothesized differences in pre-post (product-harm) crisis attitude change toward an organization for positively and negatively oriented individuals. Contrary to theoretical predictions, there was not a strong differential attitude change between positively and negatively oriented i...
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Published in | Journal of business and psychology Vol. 16; no. 1; pp. 151 - 161 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
New York
Human Sciences Press, Inc
01.09.2001
Springer Nature B.V |
Subjects | |
Online Access | Get full text |
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Summary: | This study tests hypothesized differences in pre-post (product-harm) crisis attitude change toward an organization for positively and negatively oriented individuals. Contrary to theoretical predictions, there was not a strong differential attitude change between positively and negatively oriented individuals. The results suggest a possible boundary condition for the influence of positive and negative affectivity on attitude change. Two explanations are offered for these findings: (1) that the vividness of the situation might override affectivity and (2) that affectivity might not be a strong predictor of attitude change for nonpersonalized attitudes. |
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ISSN: | 0889-3268 1573-353X |
DOI: | 10.1023/A:1007800124297 |