The Influence of Positive and Negative Affectivity on Attitude Change toward Organizations

This study tests hypothesized differences in pre-post (product-harm) crisis attitude change toward an organization for positively and negatively oriented individuals. Contrary to theoretical predictions, there was not a strong differential attitude change between positively and negatively oriented i...

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Bibliographic Details
Published inJournal of business and psychology Vol. 16; no. 1; pp. 151 - 161
Main Authors Siomkos, George J., Rao, Srikumar S., Narayanan, Sunder
Format Journal Article
LanguageEnglish
Published New York Human Sciences Press, Inc 01.09.2001
Springer Nature B.V
Subjects
Attitude change
Attitudes
Consumer goods industries
Corporate image
Emotional states
Employee attitude
Employees
Hypotheses
Management of crises
Personality psychology
Product recalls
Psychological attitudes
Questionnaires
Regression coefficients
Reputations
Self report
Social psychology
Social responsibility
Statistical analysis
Studies
Wellbeing
United States > US
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Summary:This study tests hypothesized differences in pre-post (product-harm) crisis attitude change toward an organization for positively and negatively oriented individuals. Contrary to theoretical predictions, there was not a strong differential attitude change between positively and negatively oriented individuals. The results suggest a possible boundary condition for the influence of positive and negative affectivity on attitude change. Two explanations are offered for these findings: (1) that the vividness of the situation might override affectivity and (2) that affectivity might not be a strong predictor of attitude change for nonpersonalized attitudes.
ISSN:0889-3268
1573-353X
DOI:10.1023/A:1007800124297